Part 6/11:
Soon, ChatGPT and similar AI platforms will introduce ads that behave like Facebook—targeting users based on deep behavioral insights rather than just keywords. This identity-based targeting means that your advertising will respond to users’ broader interests, search history, and goals.
Implication for Brands:
Establish topical authority by creating consistent, problem-specific content.
Integrate first-party data such as CRM and purchase history to train AI on your ideal customers.
Use precise, specific messaging that clearly indicates who you help and how.
This approach shifts advertising from keyword targeting to association-based recognition, demanding a more strategic content focus.