Part 9/16:

Expanding its cultural reach, Saudi Arabia is also making significant investments in the global gaming industry. The PIF's acquisition of major gaming companies like Electronic Arts (EA) — for a staggering $55 billion — marks a historic shift. This buyout grants Saudi Arabia a direct stake in the development of some of the world's most popular video game franchises, including FIFA, Madden, and The Sims, thereby embedding the kingdom into the core of gaming culture.