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Saudi Arabia's Digital Leap: A Strategic Move Into YouTube and Entertainment

Saudi Arabia, long recognized for its vast oil reserves and status as a major global energy exporter, is embarking on an ambitious journey to diversify its economy and reshape its cultural influence through digital entertainment. Recently, the kingdom has launched a significant push into YouTube and broader entertainment sectors, aiming to position itself as a modern, innovative hub for global audiences. This strategic pivot is orchestrated by powerful government entities, notably the General Entertainment Authority (GEA), founded by Crown Prince Muhammad bin Salman, with the goal of establishing Saudi Arabia as a prominent destination for fun, tourism, and digital innovation.