Part 6/9:
Morris detailed his budgeting approach for video production. The costs for each video breakdown are as follows: $20 for scriptwriting, $40 for video editing, and $122 for voiceover—bringing total production costs to around $60 per video. By ensuring that the online community he worked with was knowledgeable about the gaming niche, he aimed to maintain high-quality content without a significant financial investment.
He also discusses how he utilized Twitter to source thumbnail designers, and how, through iterative experiments, he settled on a more formulaic thumbnail style that began yielding the best results consistently.