Part 4/9:
A core tenet of Morris’s strategy is a deep understanding of the target audience. He advocates that creators not only produce content but also consume it, becoming intrinsic fans of the niche. He immersed himself in the Poppy Playtime narrative by watching walkthroughs and lore explainer videos to understand what captivated viewers. This foundational knowledge is essential for creating compelling titles and video narratives that resonate with an audience.