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The journey started, like many, with trial and error. Morris released an introductory video explaining the Poppy Playtime phenomenon. This video initially gained little traction but exploded in views roughly two weeks after its release. Herein lies a crucial insight: patience is key.
The major breakthrough came when he adopted a minimalist thumbnail style—black backgrounds with bold red and white text—which led to significant virality in subsequent videos. Through rigorous experimentation and observation, he learned to pivot and refine his strategies to maximize engagement.