Part 2/9:
Morris begins by emphasizing the importance of selecting the right niche. For his project, he opted for the "Poppy Playtime" niche, a horror video game with a growing fan base. The initial video featured compelling content focusing on game lore. Notably, Morris conducted extensive niche research using YouTube tools, specifically using the NEX left extension to filter high-traffic but low-subscriber channels. This data-driven approach revealed key competitors in a market that appeared ripe for exploitation.