Part 3/7:
Historically, monetization on Snapchat was largely reserved for lifestyle influencers through Snapchat Stories, while general users could only get paid through Spotlight. As part of the new approach, long-form videos—specifically those over one minute—will qualify for monetization, positioning Snapchat to compete directly with TikTok’s established formula.
To be eligible for this new program, creators need to meet specific criteria:
A follower count of at least 50,000
A minimum of 20 posts per month, with activity on at least 10 different days
At least one of the following thresholds:
10 million views on Snapchat
1 million views on Spotlight
12,000 hours of view time