Part 2/7:
It's easy to conclude that many products fail because potential customers merely lack awareness. While effective marketing is crucial, it often oversimplifies a more complex problem: the core functionality of these tools often leaves much to be desired. Many new applications consist of a basic input-output mechanic, where users provide some data, and the app returns a response based on an OpenAI API call.
If your tool is akin to a clown juggling two balls—entertaining but limited in its capabilities—it is likely to resemble a code-blue patient in a hospital rather than a thriving business. Customers generally invest in products that provide significant value, and if your tool lacks this, it will struggle to gain traction regardless of its marketing.