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At first glance, sharing your newly uploaded video across social media platforms and email lists seems like a no-brainer to drive views. However, I’ve found that refraining from immediate sharing can actually be more beneficial. The current algorithm prioritizes audience testing, meaning it’s in your best interest to allow YouTube’s AI to organically find suitable audiences.
Ideally, hold off on sharing your video for at least 24 hours—better yet, consider waiting a full week. This approach not only ensures that potential audiences are exposed to your content through YouTube's recommendations but also prevents disrupting the algorithm’s initial testing phase.