Part 5/7:

Strategy for Success

Eddie emphasizes that becoming an early adopter of this monetization model is crucial. Creators who can produce content for Snapchat's Spotlight—especially those already versed in successful niches on platforms like TikTok—will find ripe opportunities in this transitional phase. He plans to create multiple accounts to increase his potential revenue and suggests that others do the same, as the competition for attention is already fierce in social media.

The new monetization model also blends traditional and innovative methods. Creators can now monetize their stories alongside their spotlight content, creating dual revenue streams. If a creator has a substantial follower base for their spotlight account, reaching monetization metrics becomes much more feasible.