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Under the new system, Snapchat creators will have the opportunity to earn money through ads displayed on their content. The requirements for monetization have also been simplified, allowing creators to gain access to revenue streams without going through lengthy approval processes. For example, to be eligible for monetization, a creator needs to have at least 50,000 followers, post a minimum of 25 times per month, and achieve significant viewership metrics in just a month.

Exceptional growth opportunities are also available since, unlike previous tiers that required creator approval, this system will smooth the pathway to monetization for active and engaging creators. Creators can potentially earn up to $50,000 per account if they can successfully drive engagement and viewership.