Part 5/11:
On May 23, 2019, the official launch of Nebula took place with a video from Isaac Arthur, announcing the new platform to the audience. Initially, the strategy was modest: creators would host ad-free versions of their content, along with exclusive material, for a nominal subscription fee. Despite skepticism from critics who anticipated its failure, the launch exceeded expectations, resulting in over 4,500 trial sign-ups within the first weekend.
Early growth was promising, and while Nebula began building traction, the creators involved needed to find a way to monetize their involvement sustainably. By offering a profit-sharing model, creators stood to benefit directly from the platform’s performance, giving them a vested interest in its success.