Part 3/8:
A successful ad funnel begins with generating curiosity and intrigue. This can be achieved through entertaining or unconventional ads that grab attention. For instance, drawing inspiration from off-beat ads like those from Squatty Potty or Purple Mattress, creating engaging and humorous content can effectively reach and resonate with the audience.
The goal is to create a wide initial audience made up of viewers who engage with compelling ads, targeting those who watch for a specified minimum time (e.g., more than 30 seconds). This curated audience is already interested and open to learning more about the product or service being offered.