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First, businesses need to attract their target audience’s attention. Without capturing attention, the product or service remains invisible, no matter how effective it may be.
Second, potential customers must believe in the efficacy of the product. This belief can stem from strong marketing messages, persuasive testimonials, and factual claims about the product's performance. If consumers do not believe that a product will provide the promised results, they are unlikely to make a purchase.
Introducing the Ad Funnel Strategy
The ad funnel strategy proposed operates in two main steps: attracting attention and building a relationship that culminates in trust.