Part 1/8:

Understanding the Ad Funnel for Facebook and Google Ads

In today's digital marketplace, many businesses invest heavily in advertising through channels like Facebook and Google, yet often find themselves frustrated when customers fail to convert. The underlying reasons for this lack of engagement can be multifaceted. However, a common critique is the nature of the ads themselves and how products are marketed. In this article, we'll explore an effective ad funnel designed to capture attention, build trust, and increase conversion rates.

The Importance of Attention and Trust

To effectively sell any product, two critical elements must align: attention and belief in results.