Part 2/8:
Romero emphasizes the critical importance of selecting the right niche. Many aspiring YouTubers are drawn towards common high CPM niches such as crime, finance, and Reddit stories, believing they present the best revenue opportunities. However, Romero warns against this trend. He argues that high CPM niches often have the most challenging audiences to captivate, especially for beginners. Instead, he recommends considering easier niches that are less saturated but still enticing to viewers. Examples include:
Celebrity news
Top 10 TV shows
Niche sports such as the WNBA
In his view, these niches are not only easier to produce content for but also have a lesser entry barrier in terms of competition and audience engagement.