Part 7/9:
The Monetization Mindset
When it comes to monetization, Osher argues that vanity metrics like views can be misleading. Instead, the focus should be on conversion rates and lifetime value (LTV) of customers. By identifying the specific audience and solving targeted problems, creators can forge stronger connections that drive revenue, rather than merely chasing view counts or subscriber milestones.
Building a Personal Brand
Osher emphasizes the significance of a personal brand that genuinely reflects your values and expertise. This involves establishing an influence that resonates positively with your audience. He suggests that your brand should change behaviors at scale, steering viewers towards your content organically.