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Establishing authority is vital for retention. Osher stresses that sharing personal achievements can significantly enhance credibility. If someone can demonstrate authority and proof, viewers are more likely to engage with the content without constantly evaluating its validity. For budding creators, this can translate to showcasing progress or efforts rather than just outcomes. It's about framing your narrative in such a way that viewers feel confident in the guidance you provide.

Call to Curiosity

To sustain audience attention, Osher recommends piquing curiosity. Posing intriguing questions throughout video content can keep viewers engaged. He encourages creators to ask thought-provoking questions that compel viewers to seek the answers as the video progresses.