Part 4/9:
Equally important to thumbnails are titles. Effective titles serve as promises to viewers about what the video will deliver. Osher's analysis of successful videos highlights the need for clarity. For example, instead of vague statements, opt for titles like “Business Influencer Crushes Haters” or “Day in the Life of a $200 Million CEO.” Such titles inform the viewer's expectations and invite curiosity, making it essential for creators to communicate directly with potential audiences, mimicking the voice of an engaging stranger.