Part 3/9:
Osher believes that thumbnails are one of the first and most crucial aspects to obsess over. He argues that split testing various thumbnail designs is essential for understanding what resonates with your audience. A great click-through rate to aim for is 10% – anything higher, like 14-15%, signifies your video is a hit. Visual clarity is also paramount: thumbnails must communicate the video's content instantly. By transitioning from vague imagery to clear, descriptive visuals, creators can enhance their audience's understanding and attraction to their videos.