Part 4/9:
While absorbing content on Instagram, Posha discovered a trend among successful online figures: building an audience was integral to their success. This revelation became a game-changer for him. He grasped that attention is indeed the new currency in the digital world; the key to financial success lies in leveraging an online following.
However, one barrier remained: Posha was a private person who preferred not to be in the limelight. His solution came in the form of Instagram theme pages which allowed him to create faceless brands. This model provided him with a way to foster an online community, share content related to topics he was passionate about, and most importantly, monetize that audience—all without needing to reveal his personal identity.