Part 6/9:
People’s understanding of quality products has waned, especially for younger generations who have nevertheless desensitized to the perpetual cycle of consumption. The emotional storytelling and parasocial relationships built around influencers serve as an alternative for consumers seeking guidance in their purchasing decisions. However, many influencers lack the experience or the genuine intent to prioritize their audience's well-being, leading to impulsive buys that often result in buyer's remorse.