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This verification process helps reassure potential buyers that they are making a sound decision.
Creating Urgency
Next, there must be a time-sensitive reason for action; people are more likely to engage when they feel a sense of urgency. Becker advises caution with gimmicks but acknowledges their effectiveness in certain contexts, particularly in e-commerce. Whether it's a discount that’s temporary or emphasizing the costs of inaction, instilling urgency can effectively nudge consumers toward making decisions rather than procrastinating.