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With the store set up, the next hurdle was to create attention-grabbing advertisements through TikTok videos. The strategy involved analyzing and reconstructing the top 15 successful videos related to the Bunny Lamp to maximize the opportunity for virality.

The objective was clear—post three engaging videos daily for a week, aiming to sell seven lamps to achieve the desired profit margin of $15.30 per sale.

Initial Struggles and Insights

With anticipation high, the first video was posted, generating some insights along the way. Despite some traction with views—approximately 5,000 on TikTok—there were minimal sales. An unexpected turn occurred when the entrepreneur discovered the Bunny Lamp available in retail stores, a challenge for online exclusivity.