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Nathan's approach revolves around taking long-form content, particularly live streams, and transforming it into digestible short-form videos that attract viewers. He emphasizes the importance of timing, pop culture relevance, and engaging viewers within the first few seconds of the clip. For instance, his work with "qcp," a cooking-focused TikTok account, highlights how strategically edited clips can yield millions of views.

Engaging Statistics

To illustrate his success, Nathan shares impressive statistics from various social media platforms. The "qcp Clips" account on Instagram boasts:

• 16 million views in the last 28 days

• 1.1 million likes, 158,000 likes on a single day

• 75,000 total followers, with 50,000 gained in just the past week