Part 2/7:

Understanding the Two Primary Niches: Entertainment and Education

At its core, YouTube serves two main functions: entertainment and education.

The entertainment niche involves engaging viewers in fun, captivating content. For those in this category, the focus should not necessarily be on providing tangible value but rather on maintaining viewer engagement and interest. Compelling storytelling, rapid pacing, and visual appeal can engage the audience effectively without needing to impart educational lessons.