Part 3/7:
A major hurdle arose due to the influencer marketing landscape change, where brands began to invest significantly more in marketing. For mid-level influencers, which was Gains Club’s initial focus, the product sell-through ratios were disappointing, leading to challenges in growth.
In a bid to turn things around, Gains Club introduced a product called 'Greens Plus Test', a unique supplement combining organic greens and testosterone boosters. While it initially thrived within their established customer base and through ads, it was clear that sustaining the momentum would require significant energy and resources.