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Understanding the problems and tools your target audience faces will help in creating relevant content. For instance, if your niche is video streaming, explore the equipment and software potential streamers might need.

3. Create Targeted Content

Godbolt emphasizes the importance of creating specific, product-related content instead of broad how-to guides. By focusing on particular products and their uses (e.g., a microphone), creators can better engage a targeted viewership. Suggested video types include:

• Product reviews

• Unboxing videos

• Setup guides

4. Comparisons and Recommendations

Another effective strategy is producing “X versus Y” videos. These comparison videos not only provide value to interested buyers but also position the creator as a knowledgeable source.