Part 1/8:
Rethinking YouTube: Building a Business Beyond the Partner Program
In a rapidly evolving digital landscape, many aspiring creators are drawn to platforms like YouTube, viewing them as golden opportunities for success. However, according to a seasoned content creator, the conventional approach to YouTube can be misleading and ultimately set many up for failure. Instead of solely chasing the YouTube Partner Program, which offers monetization for ad revenue, he argues that creators should treat YouTube as a business. This article explores six compelling reasons to adopt this mindset.