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The first step Sean Cannell took was choosing a niche—an area of focus for his content. A niche not only helps in defining your audience but also builds credibility over time. Initially, Sean created content surrounding his Christian faith to engage pastors, but he later transitioned into providing insights on video production and technology as his audience showed interest in his filming setup.
When selecting a niche, it's essential to stick to one area for better audience recognition and trust. Research and understand your target audience's questions, concerns, and interests. Whether your niche relates to technology, lifestyle, or education, consistency within that category will enhance your brand's credibility.