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With the rise of meme coins like Dogecoin, which turned ordinary individuals into millionaires overnight, I recognized the potential in this project. The concept was built around the "NPC" meme, which resonated humorously with many users. Determined to apply my marketing expertise to this niche, I aimed to create a compelling content strategy that would resonate and engage.
Setting Clear Objectives
My client had three primary goals for the new Instagram account:
Organic Growth: Just like many aspiring influencers, he wanted to create a loyal following without resorting to artificial boosts.
Long-term Branding: Establishing a recognizable brand identity would be crucial for the longevity of the meme coin project.