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The ramifications of these practices extend far beyond individual creators. The influence of Honey could dampen future sponsorship deals and affiliate promotions across platforms like YouTube, Instagram, TikTok, and others. The ripple effects could devalue advertisers' partnerships, impacting how much creators earn from their hard work.
Furthermore, despite the item being sold via Honey artifacts, research indicates that Honey's promise may not yield extra savings for consumers. The discourse suggests that Honey has positioned itself as a "savings" tool while potentially robbing creators of rightful earnings, and thereby disrupting the business model that supports countless influencers.