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One of the most detrimental mistakes aspiring YouTube creators make is selecting the wrong niche. The niche defines the direction of the channel's content for several months, and poor choices can lead to dire consequences.

The Importance of Sub-niche Research

A broad niche may seem enticing, but it typically results in an uphill battle to gain visibility. Competing against established channels with thousands of subscribers means you are unlikely to cut through the noise of the algorithm. Instead, it is advisable to delve deeper into specific sub-niches—areas that are not oversaturated and can provide fresh content audiences desire.