Part 6/7:
Drawing from personal experience, I mentioned a previous project I worked on: a documentary series in which we documented starting a marketing agency from scratch. The stark reality was that for a time, we saw our revenue drop to zero while creating this series. However, the payoff came when we rode the wave of that series to re-establish a successful business, hitting revenue milestones beyond our previous highs.
The key takeaway here is that authenticity and transparency create relationships with viewers. When they resonate with your narrative, they are more likely to engage with your offerings, whether through direct purchases or consultations.