Part 3/7:

Interestingly, lower quality videos often outperform high-end production content. Many novice creators believe that a deliberate drop in production value will lead to more views, but that’s typically not the case. The real magic lies in the relatability of the content. Viewers are drawn to authenticity—seeing someone who navigates challenges without a pristine setup fosters trust. It’s not about perfectly scripted advice but about real experiences shared candidly.

When content showcases a journey—like my own venture of rebuilding a business—viewers connect emotionally. They observe triumphs and setbacks, which motivates them to engage further. The ultimate goal is to create a narrative that others can also see themselves in, encouraging them to implement similar strategies in their lives.