Part 7/10:
Pricing strategies should reflect the value being offered rather than simply undercutting competitors.
Creating a Sales Funnel
A well-designed sales funnel is essential for converting audiences into customers. Hummus highlights essential elements of a successful sales funnel:
Lead Magnet: Offer a valuable free resource in exchange for contact information.
Nurture Sequence: Develop an email series to build trust and provide additional value.
Webinar or Video Series: An in-depth resource that demonstrates expertise.
Sales Page: A detailed page with comprehensive information about your offer.
Follow-Up Sequence: Address objections and provide social proof to encourage buying.