Part 4/10:

Once a digital product idea is generated, the next critical step is validation. Hummus cautions against skipping this step, as he learned the hard way after spending months on a course that sold poorly upon launch. Validation can occur through market research, competitor analysis, and pre-selling.

• Market Research: Utilize tools like Google Trends or platforms such as Reddit to gauge interest among potential users.

• Competitor Analysis: Examine the offerings of competitors. If many products exist, it generally indicates demand rather than saturation.

• Pre-sell: Before fully creating the product, Hummus suggests selling a simplified or concept version. This allows you to ascertain if there’s a market before investing too much time and resources.