Part 3/10:
Problem: The first step is recognizing a painful problem that a target audience is eager to solve. Hummus identified many entrepreneurs struggling to leverage their expertise into profitable YouTube channels as a problem ripe for a solution.
Audience: Next is clearly defining who this audience is. For Hummus, his target demographic comprised coaches and consultants wishing to enhance their YouTube presence but who were finding it hard to convert views into revenue.
Mechanism: Finally, a unique approach or system must be determined to solve the defined problem. Hummus combined years of trial and error into a systematic method that allowed him and his clients to grow their online presence profitably.