Part 7/8:
For those looking to populate their directories with businesses, Eisenberg recommends using web scraping tools, such as OutScraper, to acquire the necessary data. He acknowledges the significant amount of cleaning and verification required to ensure data accuracy but provides practical guidance on the procedural aspects of web scraping.
He reiterates that a well-structured directory is more than just a list; it requires a deep understanding of SEO to ensure visibility. This involves optimizing various on-page elements such as keywords and content structure to bolster ranking potential on search engines.