Part 4/8:

Responding to concerns that online directories are relics of the past reminiscent of Yellow Pages, Eisenberg points out that even Yellow Pages still receives millions of visitors monthly, debunking the myth that directories have become irrelevant. He believes there remains substantial potential for monetization through effective marketing strategies and quality content.

Eisenberg identifies two primary monetization strategies: display ads and selling featured or sponsored listings. Citing the success of other directory owners, he illustrates that while income may vary, there is room for profitability in this business model—a sentiment backed by the solid traffic he continues to draw on his own website months after making little to no updates.