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Shifting gears, Gam's entrepreneurial breakthrough came with Lemlist. Drawing inspiration from the lead generation agency he had worked at, he identified a common frustration among businesses: connecting with the right customers. With just $1,000 to his name, Gam harnessed the knowledge he had gained and dedicated himself to developing a product that stood out amidst a sea of competitors.
Launching Lemlist was a labor of love, and Gam’s initial prototype was completed quickly. He built a community around the product, offering direct support to the first customers while generating content that showcased their success stories. This approach garnered attention, and the product began to gain traction.