Part 4/7:

For those with budget constraints, finding effective content online can be an acceptable practice, but once a brand reaches maturity, investing in unique content, such as User-Generated Content (UGC), becomes essential. This shift not only enhances authenticity but also elevates brand engagement.

Launch, Analyze, and Iterate

With the ad created, D stresses the importance of launching it through an ad manager and then closely analyzing its performance. Key metrics such as Cost Per Click (CPC) provide insights into how well the ad resonates with the audience. If the ad performs poorly, adjustments or new concepts may be necessary.