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Charles also shared some initial struggles he faced, one of which was convincing people that aquaponics isn’t simply about eating “fish poop.” Educational marketing can eliminate misconceptions and attract more customers, particularly as more people become interested in healthier, locally sourced foods.

Changing Business Models and Revenue Streams

As his sustainable gardening venture evolved over the years, Charles shifted focus from merely growing produce to providing consultation and designing systems for others. His work has expanded globally, with projects reaching Sudan and Saudi Arabia, showcasing demand for knowledge in sustainable practices.