Part 3/9:
Once you've set your bio, the next pivotal aspect is crafting the right type of content. The content you create can either position you as an authority or push potential leads away. To grow your audience and convert them into leads, it's essential to move away from generic content.
Generic content tends to lack depth. It doesn't educate or resonate with a specific audience, which can lead to lower engagement and fewer conversions. Instead, focus on creating specific, actionable content aligned with the needs of your ideal client. For example, instead of a video titled "How to get more leads," aim for something more concrete like "How to optimize your funnel for more leads." The specificity nurtures trust and lays the groundwork for eventual sales.