Part 6/8:

An essential aspect of this strategy is recognizing that emails are a powerful tool for nurturing client relationships. Unlike social media platforms, which can be unreliable, owning an email list allows for direct communication.

Encouragingly, reports show high conversion rates for email campaigns, especially when offering valuable content, like free resources. Case studies reveal that free resources can yield as high as a 67% conversion rate—substantially outpacing standard newsletter sign-ups.

Putting the Plan into Action

The operational plan involves detailed number crunching. Targeting 150 email subscriptions weekly through content will lead to several booked calls, with a conversion rate of approximately 2%.