Part 5/8:
The second phase of the plan emphasizes generating traffic primarily through content marketing, exploring platforms like LinkedIn and Facebook ads. He plans to create short-form video content, as his previous experiments indicated that this format generates about 5,000 views per video, thereby increasing visibility and touchpoints with potential clients.
The approach includes:
Short Video Content: Posting three times a week to maximize reach and engagement.
LinkedIn Networking: Actively connecting with potential leads through personalized connection requests.
Facebook Ads: Running targeted ads to attract traffic towards a free, valuable resource intended to collect email subscriptions.