Part 3/8:

The principal financial goal is to secure five clients, each generating $10,000 for the agency monthly. To achieve this target, he refers to his existing client acquisition metrics: a historical close rate indicating that one out of every four qualified chats converts into a client. This data implies that to secure five new clients in a month, the owner must complete approximately 20 conversations, or five calls per week.

Step One: Strategic Positioning

Positioning is the critical first step. Previously marketing himself as a “high converting website developer” proved to be ineffective, mirroring many competitors. By redefining his value proposition to “building websites that help experts look like experts,” he sets himself apart as a unique solution to a specific problem.