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To attract more creators, X must prioritize the development of a comprehensive analytics system akin to YouTube Studio. This improvement would help creators understand their audience better and optimize their content strategies, making X a more appealing platform for those reliant on ad revenue.

Changing User Behavior: The Perception of X

Beyond analytics, a deeper challenge lies in changing the perception of X itself. Currently, users engage with X primarily for real-time news and updates conveyed through brief text-based posts. For X to succeed as a video platform, it will need to educate its user base to consume content differently.