Part 6/7:
The Road Ahead for X
For X to remain relevant in the creator economy, it needs to attract significant creators who can draw audiences to the platform, similar to how YouTube built its initial traction over the years. Although Mr. Beast’s willingness to experiment with X provides a glimmer of hope, it ultimately reveals the uphill battle the platform faces in establishing a robust and rewarding monetization program.
If X were to enhance its monetization capabilities, perhaps extra avenues like the Amplify program could offer realistic income opportunities for creators. This would not only allow small content creators to thrive but also help elongate X's competitive stance against established platforms like YouTube.